Ideas from the Proudback team
Stories, thoughts and recommendations on tourism's digital workflow — from the team building the platform that puts images and video at the centre.
Getting Recommended by AI: What Tourism Operators Need to Fix Now
Travellers are starting to ask AI assistants for recommendations instead of scrolling search results. AI can only suggest operators whose content it can read and trust, including their images. Here is what that means technically, and why it favours direct bookings.
Read articleFrom a Software Company in Singapore to a Quiet Stretch of Coast
The story of how we went from building and running an international B2B software company in Singapore to running tours in Western Australia, and why that long road is exactly what led us to build software for tourism.
Read articleWhy Next.js Beats WordPress for Tourism Sites
For image-heavy tourism sites, the WordPress versus Next.js debate comes down to how a page is built. A pre-rendered, edge-served architecture wins on speed, and the flexibility WordPress plugins used to provide can now be built natively with AI.
Read articleThe Photos Guests Remember vs. the Photos Operators Post
The most beautiful shot of your tour is often the one your guests never actually saw. Here is what years of guiding taught us about the difference between an impressive image and a memorable one.
Read articleWhy We Still Run Tours
We could have stopped guiding the day we started building software for tourism. We didn't, and we won't. Staying out in the field is the reason we understand the businesses we help, and the reason our work still rings true.
Read articleFrom Capture to Conversion: Why Tourism's Image Workflow Runs Backwards
Tourism brands attract on Instagram but convert almost nowhere. The workflow itself is backwards. Put images and video at the centre, and the same assets can feed the top of the funnel on social and a high-converting, image-led website.
Read articleTourism Experiences Are Visually Rich. Websites Often Not
Tourism is a visual industry, yet most websites still behave like brochures. This article explains how storage performance, not design, is the real blocker for image‑centric experiences.
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